Nintendo DSi

Consumer tech advertorial

This advertorial was created for the Observer as part of a Father’s Day retail push. The brief was to make puzzle and mystery games feel like a thoughtful, intelligent gift for adults, not just children.

I focused on:
• Translating technical product features into accessible language
• Framing the device as something that brings families together
• Balancing editorial tone with commercial messaging

This piece demonstrates my ability to write engaging copy for consumer technology and devices, a key skill when bringing complex products to mainstream audiences.

Quick thinking for Father’s Day

Forget socks for Father’s Day. Now there are a whole range of challenging games to keep him – and the rest of the family – entertained.

Your dad must think strategically to pull off the big escape in Rooms: The Main Building™. Set in a dark, perilous mansion, the game is based around over 100 tricky slide puzzles.

There are even more riddles to keep him engrossed in the BAFTA award-winning Professor Layton and the Curious Village™…

Aston Martin

Luxury product and engineering storytelling

This website copy was written as part of a pitch for Aston Martin, focusing on craftsmanship, performance and emotional connection to engineering.

Although automotive-focused, this work directly translates to premium consumer technology where design and emotional brand storytelling are just as critical.

This example demonstrates my ability to:
• Write aspirational, brand-led product narrative
• Translate complex engineering into emotive storytelling
• Support premium positioning through language

Since 1914, Aston Martin has been synonymous with skilled craftsmanship, understated elegance and uncompromising sporting prowess.

This pursuit of perfection is evident in every one of our hand-crafted sports cars. Behind the famous winged badge, three qualities are integral to each Aston Martin. Power, beauty and soul.

Every Aston Martin is hand-assembled and hand-tailored to its owner’s requirements. As a result, our designers and engineers are able to achieve a level of finish that is simply not possible in mass manufacture.

HSBC Private Bank

Long form brand copy

This case study was written for HSBC Private Bank to communicate complex financial services to a high-net-worth audience in a clear, engaging way.

The challenge was to simplify highly technical information without diluting credibility or authority.

This work demonstrates:
• Strategic thinking beyond short-form advertising
• Control of tone of voice for a premium financial brand
• Ability to translate complex subject matter into accessible narratives

HSBC Private Bank has spent over a decade working with some of the most established names in the music and entertainment industry.

Artists need financing to cover a myriad of costs, from the design and build of the stage set to studio time. Rather than approach the tour’s promoters and have to concede a greater share of receipts, they can request funding from our London-based media and entertainment team.